Sip Fresh announces its first franchise agreement


Experienced Entrepreneur Signs Innovative Beverage Concepts’ First Franchise Agreement, Plans to Aggressively Expand Brand Presence in the U.S.

Sip Fresh announces its first franchise agreementPasadena, California ( Sip fresh, an innovative artisanal juice and beverage franchise concept, today announced its first franchise agreement, just months after announcing the launch of the brand’s franchise opportunity. The first store operated by a Sip Fresh franchisee is scheduled to open in San Diego County at Westfield UTC in October. The store will be operated by LK Group UTC LP, led by experienced entrepreneur and operator Lawrence Kourie who, shortly after announcing his intention to franchise the brand, signed a multi-unit commitment to expand into the Las Vegas region. Southern California.

Kourie was immediately intrigued by the eye-catching and delicious Sip Fresh beverage concept, streamlined infrastructure, commitment to excellent customer service, and strong management team. “It really is a brand that is set up to be successful from day one, which is why my intention was to jump on this opportunity right away,” Kourie explained. After carrying out his due diligence, he is convinced of the strong growth potential of the brand and seizes the special opportunity of being the very first franchisee. “It is incredibly special to join the Sip Fresh team as a franchisee at the start of their growth, which I have no doubt will be aggressive. I know firsthand the incredible experience of being a franchisee for the first times and to work closely with the brand founders and key development team. I am ready to embrace this special season. As an experienced franchisee in the Southwest, my plan is to quickly scale to units additional locations throughout the Southwest, eventually becoming a multi-state franchisee.

Sip Fresh announces its first franchise agreement
Laurent Kourie

Kourie knows the special opportunity franchisees have when engaging early with a high-potential brand through her experience as the first franchisee of Dave’s Hot Chicken and as the first franchisee of Wetzel’s Pretzels in the space. convenience stores. Kourie also has extensive franchising experience through her company’s holdings in Circle K, ARCO ampm and Extramile, among others.

“We are thrilled to award our first multi-unit franchise to Lawrence. His resume and experience in the franchising industry are invaluable,” said Sharon Arthofer, Founder and CEO of Sip Fresh. about his business, but he also sets a positive example for the franchise system.His commitment to developing a top notch team, delivering excellent quality products and delivering an amazing customer experience is in line with Sip’s values. Fresh.

Frank Gonzales, Vice President of Franchise Operations looks forward to working with Lawrence Kourie again. “I met Lawrence several years ago and had the pleasure of expanding his franchise portfolio with well-known brands,” Gonzales said. “Lawrence is passionate about hospitality and serving his community through franchising, which aligns perfectly with our culture at Sip Fresh. We look forward to witnessing his success with this remarkable brand.

The San Diego location will bring Sip Fresh’s unique and eye-catching beverages to Westfield UTC near the University of California San Diego campus. Some of their one-of-a-kind menu offerings include Mixed Berry Lemonade, Watermelon and Cucumber Sips with Mint and Lime, Mango Tango, and Cha Cha.Chamoy®. Their line of smoothies is also a guest favorite and Kourie can’t get enough of the strawberry-banana smoothie.

Sip Fresh is currently exploring opportunities with experienced franchisees and multi-unit operators in the Western and Southwestern United States.

For more information on Sip Fresh and the menu items available, please visit For franchise information and contact details, please visit

About Sip Fresh

California-based company Sip Fresh® opened its first store in 2017 with a mission to create delicious artisan juices, in an interactive environment and unique presentation. The brand’s focus on quality products and unforgettable experiences turns customers into regulars and juices into delicious. Sip Fresh beverages are designed for a new era in the beverage industry. Beautiful drinks, like the many “Fresh Sips” and fan-favorite Cha Cha Chamoy®, are fun to share with friends and family – in person and via social media. The quality products of Sip Fresh are designed to awaken the senses: see them, taste them and taste them.

Isabelle Caruso
PR Fishman
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