Brace yourself, 1Password users: Your wallet is about to feel a pinch. The popular password manager is hiking its prices by a whopping 33% for individual plans, effective March 27, 2026. That means annual subscriptions will jump from $35.88 to $47.88 per year. Even family plans aren’t spared, seeing a 20% increase from $59.88 to $71.88 annually. But here's where it gets controversial: Is this price hike justified, or is 1Password pushing its luck?
In an email to customers, 1Password explained that the increase reflects the addition of new features like automatic login and payment saving, enhanced security alerts, faster device setup, AI-powered item naming, and improved recovery options. The company, owned by Canadian software provider AgileBits Inc., claims its pricing has remained stagnant for years despite these upgrades.
And this is the part most people miss: While some users are begrudgingly accepting the change, others are already jumping ship. One Twitter user bluntly stated, “Not sure if you deserve this raise, guys.” Another pointed out, “They’ve added a lot of ‘functionality’ but I use none of it.” The backlash highlights a growing divide between what companies deem valuable and what users actually need.
In response to the uproar, 1Password told PCMag that the price increase is necessary to “continue investing in innovation, infrastructure, privacy, and world-class security.” But with AgileBits reportedly eyeing an IPO, some can’t help but wonder: Is this about improving the product, or padding the bottom line?
In our review, we praised 1Password for its intuitive design and reliable performance, but its lack of a free version (only a 14-day trial) could now be a deal-breaker for budget-conscious users. Fortunately, there are alternatives. Free password managers like Proton Pass and Bitwarden offer robust features without the hefty price tag.
So, what do you think? Is 1Password’s price hike fair, or is it time to switch? Let us know in the comments below!
